What is a Popup? Types, Examples & How to Use Them

The overlay windows that power on-site marketing, explained.

A popup is an overlay window that appears on top of a webpage to show a message, offer, or form — such as a discount, an email signup, or an announcement.

Types of popups

  • Exit-intent — triggered when a visitor is about to leave.
  • Timed — appear after a set number of seconds.
  • Scroll-triggered — appear once a visitor scrolls to a point.
  • Click-triggered — open when a visitor clicks a button or link.

Popup examples in ecommerce

Common uses include welcome discounts, email and SMS capture, spin-to-win wheels, free-shipping bars, and cart-abandonment offers. Browse 21 Shopify popup examples for inspiration.

Are popups annoying?

They can be — if poorly timed or hard to close. But a relevant, well-timed popup with a genuine offer is actually helpful, and the data consistently shows popups drive meaningful conversions when done right.

Popup best practices

  • Offer real value (a discount or useful content).
  • Time it well — don't fire on page load for mobile.
  • Keep forms short and the close button visible.
  • Match your brand's look.

How to add a popup to your Shopify store

Install Pop Up Discount by MITS, choose a popup type, customize it, and publish. Explore use cases: email, discount, SMS, and lead generation popups.

Add a popup to your store in minutes — install free.

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Frequently Asked Questions

What is a popup on a website?

A popup is an overlay window that appears on top of a page to show an offer, message, or form, such as a discount or email signup.

What are the main types of popups?

The most common are exit-intent, timed, scroll-triggered, and click-triggered popups.

Are popups bad for user experience?

Only when poorly executed. Relevant, well-timed popups with an easy close button are helpful and convert well.

Ready to grow your Shopify store?

Install Pop Up Discount by MITS and launch your first popup in minutes. Free plan available.