An honest, side-by-side look at two popular Shopify popup apps.
Choosing between Pop Up Discount by MITS and Privy? Both help you build popups and grow your list on Shopify, but they suit different kinds of stores. Here's a straightforward comparison.
| Feature | Pop Up Discount by MITS | Privy |
|---|---|---|
| Free plan | Yes — includes popups & email capture | Limited free tier, quickly outgrown |
| Starting price | From $3.99/mo | Paid plans scale up quickly |
| Popup types | Email, discount, SMS popups & banners | Broad feature set |
| Ease of setup | Minutes, no code | More features, steeper learning curve |
| Best for | Stores wanting simple, affordable popups | Larger stores wanting an all-in-one suite |
Pop Up Discount is built to be simple: you can create and launch a popup in minutes without touching code. Privy offers a broader marketing suite, which brings more options but also a steeper learning curve.
Pop Up Discount keeps pricing low, with a free plan and paid tiers starting at $3.99/month. Privy's paid plans scale with your contact list and can get expensive as you grow.
Yes. Pop Up Discount by MITS offers a free plan with popups and email capture, making it a strong free alternative to Privy.
Generally yes. Pop Up Discount's paid plans start at $3.99/month, while Privy's pricing scales with your contact list.
Yes. You can install Pop Up Discount, rebuild your key popups, and export or sync your existing subscribers to your email platform.