The affordable, free-plan alternative to OptiMonk for Shopify stores.
OptiMonk is a powerful popup and personalization platform — but it's built for larger budgets and has no free plan. If you want most of the value for a fraction of the cost, Pop Up Discount by MITS is the affordable alternative.
| Feature | Pop Up Discount by MITS | OptiMonk |
|---|---|---|
| Free plan | Yes — real free tier | No free plan; paid only |
| Starting price | From $3.99/mo | From roughly $29/mo and up |
| Popup types | Email, discount, SMS popups & banners | Advanced targeting & personalization |
| Complexity | Simple, fast setup | Powerful but complex |
| Best for | Small & mid stores on a budget | Larger stores with big budgets |
OptiMonk's plans typically start around $29/month and climb from there, with no free option. Pop Up Discount offers a free plan and paid tiers from $3.99/month — a big difference for a growing store watching its costs.
OptiMonk does not offer a lasting free plan. If a free plan matters to you, Pop Up Discount by MITS includes one.
Pop Up Discount by MITS is a much cheaper alternative, with paid plans from $3.99/month and a free tier.
Pop Up Discount focuses on the essentials — email, discount, and SMS popups plus banners and Shopify Flow. Some advanced formats like exit-intent and spin-to-win are on our roadmap.