The highest-ROI marketing channel in ecommerce, explained.
Email marketing is the practice of sending promotional and relationship-building messages to subscribers by email. In ecommerce, it's one of the highest-return channels because you own the audience.
You collect email addresses from visitors and customers, then send them targeted messages — welcome offers, promotions, product news, and automated reminders. Because subscribers opted in, they're already interested in your brand.
Unlike ads or social media, you don't pay per view and no algorithm limits your reach. Every message lands in an inbox you control, which is why email consistently delivers one of the strongest returns in ecommerce.
You can only email people who subscribed, so list growth is step one. The most effective tool is an email popup offering a discount in exchange for a signup. Read our email list building guide for a full walkthrough.
Popular options include Shopify Email, Klaviyo, and Mailchimp. Pop Up Discount captures subscribers on your store and works with Shopify marketing automation and Shopify Flow to follow up automatically.
An email popup with a clear incentive and good timing is the fastest way to grow your list. Pair it with a welcome automation to turn subscribers into first-time buyers.
It's sending targeted emails to people who subscribed to your store, to build relationships and drive sales.
You own the audience and pay nothing per send, so it delivers one of the highest returns of any ecommerce channel.
Build a list with an email popup and incentive, then use Shopify marketing automation or your email platform to send a welcome message to new subscribers.
Offer a discount or useful incentive through a well-timed email popup, and keep the signup form short.