Why single-page visits matter — and how to keep visitors engaged.
Bounce rate is the percentage of visitors who land on your site and leave without interacting further or viewing a second page.
Divide single-page (or non-engaged) sessions by total sessions, then multiply by 100. If 400 of 1,000 visitors leave without interacting, your bounce rate is 40%.
Ecommerce stores often see bounce rates in the 20–45% range, though it varies by traffic source and page type. Lower is generally better, but context matters — a bounce isn't always bad if the visitor got what they needed.
A well-timed popup re-engages a visitor before they leave — offering a discount or asking them to subscribe. That extra interaction can turn a bounce into a conversion or a captured lead. Today you can do this with an email or discount popup; dedicated exit-intent triggering is on our roadmap.
For ecommerce, roughly 20–45% is common. Lower is generally better, but it depends on your traffic source and the page's purpose.
Improve page speed and mobile experience, clarify next steps, match landing pages to intent, and use well-timed popups to re-engage visitors.
It's a signal of engagement rather than a direct ranking factor, but improving the experience that lowers bounce rate usually helps SEO too.