The best popups feel helpful, not intrusive. Below are 21 proven Shopify popup examples, grouped by goal, with a note on why each works. Use them as inspiration for your own store.
Welcome & discount popups
- Welcome discount — "10% off your first order" greeting new visitors. Works because it rewards the very first visit.
- Percentage vs free shipping toggle — let shoppers pick their reward; choice increases opt-ins.
- Seasonal sale popup — timed to a holiday with clear urgency.
- Minimum-spend coupon — "Save $15 on orders over $75" to lift AOV.
Email capture popups
- Single-field email — one box, one button, low friction.
- Lead magnet — a style guide or size chart in exchange for an email.
- Back-in-stock signup — capture demand for sold-out products.
- Early-access list — "Be first to shop the drop."
Exit-intent popups
- Last-chance discount — appears as the visitor leaves.
- Cart-saver — "Don't lose your cart — here's 10% off."
- Free-shipping reminder — nudges hesitant shoppers over the line.
- Feedback popup — "Not for you? Tell us why" to learn and re-engage.
Gamified popups
- Spin-to-win wheel — the highest-converting email capture format.
- Mystery discount — "Unlock your surprise offer."
- Scratch card — a playful reveal that drives engagement.
Banners & bars
- Free-shipping progress bar — dynamic "you're $8 away" messaging.
- Announcement bar — sales, restocks, or shipping updates.
- Countdown bar — urgency for limited-time offers.
SMS & mobile popups
- SMS opt-in — "Text-only deals" to build a phone list.
- Mobile-optimized slide-up — less intrusive on small screens.
- Two-step opt-in — click first, then enter details, to boost completion.
Related guides
Frequently Asked Questions
What makes a good Shopify popup?
A clear incentive, good timing, a simple form, and on-brand design. The best popups feel helpful and are easy to dismiss.
How many popups should I show?
Usually one relevant popup per visit. Showing too many hurts the experience and conversions.