Email Popup for Shopify — Grow Your List

Turn anonymous visitors into subscribers with high-converting email capture popups.

An email popup is the fastest way to grow your Shopify marketing list. It invites visitors to subscribe — usually in exchange for a discount or a useful offer — so you can reach them again through email long after they leave your store.

Why email popups are worth it

Email marketing consistently delivers one of the highest returns of any channel in ecommerce, because you own the audience — no algorithm decides who sees your message. But you can only send emails to people who gave you their address, and an email popup is the single most effective on-site tool for collecting them.

What makes an email popup convert

  • A clear incentive — "Get 10% off your first order" beats "Join our newsletter" every time.
  • Great timing — trigger after a few seconds or at a chosen scroll depth.
  • A single field — ask only for the email first; keep friction low.
  • On-brand design — the popup should look like part of your store.

Start collecting emails on your Shopify store today — free plan included.

Install Free on Shopify

Build your Shopify email list step by step

  1. Install Pop Up Discount by MITS.
  2. Create an email capture popup and add your incentive.
  3. Pick a trigger — timed or scroll-based.
  4. Collect subscribers and follow up with Shopify marketing automation and Shopify Flow.

Send campaigns to your new subscribers

Once emails are flowing in, use Shopify marketing automation or your favourite email platform to send welcome offers, abandoned-cart reminders, and promotions. Pop Up Discount works alongside Shopify Flow so you can automate follow-ups automatically.

Related guides

Frequently Asked Questions

How do I collect emails on Shopify?

Install an email popup app like Pop Up Discount by MITS, offer an incentive such as a discount, and display a signup form on a timed or scroll trigger.

What happens to the emails I collect?

Subscribers are captured on your store and you can follow up using Shopify marketing automation and Shopify Flow.

Is the email popup GDPR compliant?

You can configure consent text and checkboxes so your email popup collects opt-ins in line with GDPR and other privacy requirements.

Ready to grow your Shopify store?

Install Pop Up Discount by MITS and launch your first popup in minutes. Free plan available.