Turning strangers into contacts you can market to.
Lead generation is the process of attracting potential customers and capturing their contact details — like an email or phone number — so you can market to them and turn them into buyers.
In B2B, a "lead" often means a business contact nurtured by a sales team. In ecommerce, a lead is usually a shopper who gives you their email or phone in exchange for a discount, whom you then convert through marketing rather than direct sales.
Most visitors don't buy on their first visit. If they leave without giving you a way to reach them, that traffic is lost. Capturing them as leads lets you follow up and convert them over time — dramatically improving the return on your traffic.
A lead generation popup collects emails or phone numbers in exchange for an incentive. Use timed or scroll triggers, then follow up with Shopify marketing automation and Shopify Flow.
It's capturing a potential customer's contact details so you can market to them and eventually turn them into a buyer.
Mainly through on-site popups that offer a discount or incentive in exchange for an email or phone number, fed by SEO, ads, and social traffic.
A lead capture popup with a clear incentive and a well-chosen timed or scroll trigger captures the most leads.