How to Create a Discount Pop-Up on Shopify & Best Tips

In the bustling world of online retail, finding innovative ways to capture and convert visitors is essential for Shopify store owners. One of the most effective tools to boost conversions is the discount pop-up. When implemented correctly, discount pop-ups can increase engagement, reduce cart abandonment, and drive more sales. This guide will walk you through the step-by-step process of creating a Shopify discount pop-up using the Pop Up Discount by MITS app and provide best tips to make your pop-ups highly effective.

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1. Creating Shopify Discount Pop-Ups: A Step-by-Step Guide

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    Step 1: Install the right Shopify popup app

    We recommend you Pop up Discount by MITS because as a Shopify merchant you need to choose the best solution in terms of price, effectiveness and design.

    The design is precise in details. You don't need to have any design or programming skills to create a professional-looking popup that matches your website design perfectly. Even the blinking cursor has its own design.

    Try it and see for yourself: install Pop up Discount by MITS  

    Install popup
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    Step 2: Create a Discount Code in Shopify

    If you've never created a discount on Shopify, start by navigating to the "Discounts" section in your Shopify store's settings to set up a new discount code. Designing an effective discount code requires insight into your customer preferences and a clear understanding of your product offerings. Here are some key points to consider:

    • Target Audience: specific countries, customer groups, or all shoppers.
    • Product Scope: entire catalog or select items.
    • Spend Thresholds: encourage larger orders.
    • Discount Type: percentage, fixed amount, or free shipping.
    • Activation Period: set start and end dates for the discount.

    You will add this discount code to the pop-up window later.

    Create discount code
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    Step 3: Customize Your Pop-Up

    1. Open the Pop Up Discount by MITS app in your Shopify admin panel and select "Preview / Edit in theme".
    2. Customize the popup window in the Shopify Theme Editor:
    • Title & Description: craft a compelling headline (e.g., "Limited Time Offer: 15% Off!").
    • Input Fields (for subscription pop-ups): fill in the fields for email or phone number collection.
    • CTA Button Text: use action-oriented text like "Claim Discount" or "Get My Deal".
    • Success Message: thank the user and display the discount code.

    Customize popup
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    Step 4: Design for Impact

    The design of your Shopify discount popup is crucial to grabbing your customers’ attention. While the discount offer is compelling, your top priority is to make sure the popup grabs their attention. Make sure the popup design not only matches your Shopify store’s branding, but also stands out effectively on your website.

    Include eye-catching images in your popup. People tend to respond more favorably to eye-catching visuals and vibrant colors than to plain text.

    Also use the Advanced features block and the Code window block in the Shopify Theme Editor to:

    • Visual Appeal: use high-quality images and align the design with your brand aesthetics.
    • Color Psychology: choose colors that evoke a sense of urgency or exclusivity.
    • Clear Typography: ensure readability and easy navigation.
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    Step 5: Trigger Your Pop-Up Strategically and use Targeting

    Choosing the right trigger setting is one of the most crucial because the trigger has a significant impact on how users respond to your popup.
    Use the Advanced features block and the Main window block in the Shopify Theme Editor.

    Triggers determine when and where your pop-up appears. Trigger options include:

    • Time-Delayed: display the pop-up after a user spends a specific amount of time on your site.
    • After subscribing: when should the popup be shown again after your customer has subscribed using this popup app?

    Targeting options include:

    • Show the pop-up on specific pages (e.g., product pages or checkout).
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    Step 6: Preview and Publish

    Now you are ready to launch your discount popup, but before going live, conduct a thorough review:

    • Use the preview function to ensure your pop-up looks good on both desktop and mobile devices.
    • Test the functionality, including the discount code application.

    Once satisfied, publish the pop-up and monitor its performance through the app’s analytics dashboard.

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Watch a video tutorial on how to create a discount popup on Shopify here.

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2. Best Tips for High-Converting Shopify Discount Pop-Ups

Shopify discount popups, like any advertising medium, can significantly impact customer engagement – for better or worse. A poorly executed popup can disrupt the shopping experience and drive customers away. True success lies in creating a popup that seamlessly integrates into the customer journey, delivering value while respecting their time and attention.

Building a successful Shopify discount popup requires a deep understanding of your target audience, your product offerings, and the optimal timing for engagement. It's not just about grabbing eyeballs; it's about creating a meaningful interaction that encourages conversions. With careful planning and strategic insight, these seemingly simple popups can become powerful tools for driving sales and building customer loyalty.

  • Offer Irresistible Incentives: Experiment with free shipping, exclusive bundles, or free gifts.
  • Perfect Your Timing: Avoid overwhelming visitors with pop-ups upon arrival. Analyze your customer data to find the optimal display times.
  • Prioritize Mobile Responsiveness: Ensure your pop-ups look great and function seamlessly on all devices.
  • A/B Test Continuously: Experiment with different designs, messages, and triggers to identify the most effective combinations.
  • Personalize Where Possible: Tailor pop-ups to specific customer segments or browsing behavior.

Conclusion

Shopify discount pop-ups, when implemented effectively, can significantly boost your conversion rates. The Pop Up Discount by MITS app provides a user-friendly platform to create and manage these powerful tools. By following these steps and incorporating the provided tips, you can transform hesitant browsers into loyal customers and unlock new levels of success for your online store.